Navigating the Martech Maze: Challenges and Strategies for Optimizing Marketing Technology Investments
According to a Gartner file from 2023, Chief Marketing Officers (CMOs) dedicated greater than 1 / 4 in their marketing budgets to generation. Despite this full-size allocation of 25.Four% of budgets to tech equipment, the common usage in their organisation’s usual advertising technology (martech) stack functionality plummeted to a mere 33% this 12 months. This […]


