SoS Ideas conceptualized the marketing campaign, which introduces Bisk Farm’s Rich Marie product line under the topic of ‘Me Time, Marie Time,’ celebrating the unwavering ardour of Indian cricket fans.
The campaign, providing Sourav Ganguly, who serves as Bisk Farm Rich Marie biscuits’ logo ambassador, pays tribute to the precise methods enthusiasts make a contribution to the Indian cricket crew’s fulfillment. This time, Ganguly recreates his well-known jersey-waving gesture, not in the Lord’s pavilion however from the consolation of his personal sofa.
The marketing attempt draws idea from regular humorous life scenarios, illustrating the typical conduct of Indian cricket fanatics all through fits. Through a college of relatable conditions, the TV industrial captures the essence of fandom, portraying Ganguly as a superstitious supporter. In the campaign, Ganguly dons his lucky jersey, insists his pals stay in their seats till the in shape concludes, wears numerous Taabiz around his neck and fingers corresponding to a rapper’s gold chains, or even performs a puja (ritual) for the cricket bats to pray for India’s victory.
Vijay Singh, Managing Director of Bisk Farm, expressed, “India is a cricket-crazy state. Indian enthusiasts have converted the game into a faith in India, contributing immensely to its popularity. Sourav Ganguly is a celebrated discern in India for his sizeable contributions to Indian cricket, and we consider this campaign, with Sourav Ganguly because the face, resonates flawlessly with Indian cricket fans. Cricket spans all factors of life, and biscuits are loved via absolutely everyone, making it a extremely good opportunity to promote the logo. We are confident that this marketing campaign will carry out nicely and contribute to our growth at some point of this cricket season.”
SoS Ideas is chargeable for the marketing campaign’s concept.
Souvik Misra, Director of SoS Ideas, brought, “We are pleased to be part of this quirky and over-the-pinnacle Sourav Ganguly Cheer for India marketing campaign, which faucets deep into the Indian sports activities psyche. Let’s all cheer for India!”
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