Oreo and MS Dhoni have joined forces once again to support Team India of their quest for victory. Last yr, Oreo relaunched with the goal of bringing lower back the cup, paying homage to the 2011 triumph. While we made it to the semi-finals, the undertaking remained unfinished. This 12 months, Oreo and Mahi are taking a extra playful technique, urging human beings now not to tempt destiny and fostering a counter-lifestyle attitude to hush one billion cricket-crazy lovers before the largest cricket event. All with the intention to send advantageous strength to the crew on the field!
The emblem has brought a brand new marketing campaign in collaboration with MS Dhoni for this World Cup season. To snatch the target market’s interest in a quirky yet impactful manner, the marketing campaign is presented in a groundbreaking information layout offering Dhoni on distinguished news channels. Set inside the backdrop of a cricket news show, the film kicks off with Expert Panelists discussing India’s overall performance and possibilities of winning the World Cup 2023. Suddenly, Dhoni makes an sudden entrance and takes over the show. His simple message is, ‘Oreo and he believe that no one should discuss India’s chances till we without a doubt secure the cup.’ He encourages all visitors to stick to the “Oreo Bola Mat Bol” philosophy. Let’s wait until we’ve in reality accomplished it!
To heighten the cricket exhilaration, Oreo will supply context-particular conversation on Hotstar throughout the World Cup. Additionally, to interact with the target audience in real-time, Oreo is capitalizing on moment advertising with relatable content material at some point of matches. The #OreoBolaMatBol frenzy has already captured the passion of cricket enthusiasts, generating memes and fan pages, as clients resonate with the notion of no longer jinxing India’s probabilities of victory.
Nitin Saini, Vice President, Marketing, Mondelez India, shared his mind on the marketing campaign, mentioning, “Building at the same idea as ultimate 12 months with our #BringBack2011 marketing campaign, which added our playful method to propel India into the finals, we’re yet again uniting the kingdom with a nostalgic and relatable twist with the ‘Oreo Bola Mat Bol’ campaign.”
MS Dhoni added, “OREO has always observed the proper attitude, which isn’t always handiest playful however additionally aligns seamlessly with India’s love for Cricket.”
In conjunction with the TVC, the logo has also developed numerous activations at some point of the World Cup, as well as brief clips for digital streaming structures.
Mayuresh Dubhashi, Group Executive Creative Director at Leo Burnett, remarked, “The World Cup, the maximum considerable cricketing occasion, is lower back. And so is Oreo at the side of M.S. Dhoni. And this time round, we’re no longer going to say some thing at all – #OreoBolaMatBol.”
Shekhar Banerjee, Chief Client Officer and Office Head, North, West and East, Wavemaker India, emphasised the strategic method, pointing out, “While many brands may also explicit the notion that ‘India will win,’ we’re encouraging our target audience to keep away from excessive optimism (or negativity) with the hashtag #OreoBolaMatBol.”