Tedibar – baby’s bath time buddy.
Tedibar’s mission is to empower parents with gentle, everyday baby-care solutions that are safe, dermatologically tested, and trusted by paediatricians, becoming a dependable bath-time companion for a baby’s most delicate skin.
Built on the core values of honesty, integrity, and transparency, Tedibar believes in making only clear, credible claims and delivering exactly what parents trust it for – expert-backed care without compromise.
Positioned as India’s #1 paediatrician-prescribed moisturising bar, Tedibar stands for proven protection and everyday reassurance in baby care. It fits seamlessly into modern parenting -where informed choices, proven safety, and everyday ease matter most.
Tedibar is not a soap but a syndet bar for baby delicate skin. Its is #1 paediatrician-prescribed moisturising bar and 100% soap-free. The bar is hypoallergenic and free from phthalates and parabens to appeal to discerning modern moms.
Tedibar consumerisation was initiated in 2023 with make packaging having distinct shelf throw and bring out premiumness and key proposition. Consumers campaign, #momsdonttakeachance and #GoSoapfree positioned Tedibar as No 1 Paedtrician prescribed bar with 100% soap free formulation giving her assurance of right choice. This was supported with multi touch point campaign across digital, parenting sites , mom , Dermat & Paeds infleuncers, content with Parenting shows.
Tedibar has been a forerunner in educating parents on baby skincare, using social media and trusted platforms to cut through misinformation. By partnering with paediatricians and dermatologists as credible voices, the brand delivers expert-led guidance through content, advertorials, and influencer collaborations. This reflects in multiple science-led reels on social media, focusing on baby skin needs, education on the benefits of ceramides in baby skincare. Its presence on different platforms enables Tedibar to reach new-age mothers with clear, science-backed advice, helping them make informed and confident choices for their baby’s skin.