McDonald’s India (West & South) has released its heartwarming Diwali marketing campaign, titled #ForYourOtherDiwali, which superbly captures the essence of circle of relatives bonds and the pleasure of the festive season. The innovative genius in the back of this campaign is DDB Mudra Group.
This campaign portrays McDonald’s as the appropriate accomplice for every joyous moment during the festive season, whether or not you are celebrating with circle of relatives, buddies, or different cherished ones.
The heartwarming TV business (TVC) focuses on a overdue-night Diwali card celebration, a commonplace way of life amongst cousins for the duration of the pageant. As a McDelivery government arrives to deliver a McDonald’s package, he is met with a hushed request from one of the cousins. Sensing the need for discretion, the transport man or woman quietly passes the bundle thru the window. To his marvel, he discovers the cousins engaged in an enthusiastic card sport below dim lighting fixtures. The business ends with the transport man or woman extending Diwali wishes to the woman and leaving with a smile. The cousins continue to savour a critical McDonald’s moment, savoring iconic fries and burgers.
Arvind R.P., Chief Marketing Officer of McDonald’s India (W&S), expressed, “The festive season isn’t always restrained to simply one birthday celebration; it encompasses several festive moments with cousins, buddies, colleagues, and friends. The #ForYourOtherDiwali campaign efficaciously brings this perception to lifestyles. With this marketing campaign, we goal to enhance all festive occasions, big and small, and create unforgettable reminiscences with McDonald’s scrumptious burgers and fries. We agree with that McDonald’s India, to be had via McDelivery, will add pleasure and convenience to these festive gatherings, ensuring that every birthday celebration is clearly unique.”
Rahul Mathew, Chief Creative Officer at DDB Mudra Group, delivered, “Diwali is not only a one-day affair in our usa; it’s an entire festive season filled with celebrations with various groups of people who are essential to you. As a emblem that caters to anyone, we wanted to be part of most of these celebrations.”
The campaign credit visit a talented creative crew and consist of:
- Creative: Rahul Mathew, Iraj Fraz, Dhruv Tiwari, Vedant Vaishampayan, Ashwini Mishra, Pratim Roy, Ojaswi Bindal, David Vaz, Shalmali Sawant, Ronak Ramraje, Dhiren Sonawane, Anushka Vibhandik, Urja Patel, Vidushi Gupta, Mustafa Bakri, Arunima Nair, Koustubh Garud, Vasudev Raut
- Business: Delon Mascarenhas, Sonia Kumar, Aarohi Bhanushali, Barkha Bisht
- Strategy: Mehak Jaini, Aditi Hariharan, Vidisha Jain, Tanvi Agrawal
- Agency Producer: Jay Gaikwad
- Production House: Colonial Films
- Director: Divij Kulkarni
- Producers: Pintu Mishra, Vijay Kummar Singh, Divesh Sata