Carat Report Reveals Women’s Influence on Festive Shopping Decisions
In instruction for the approaching festive season in India, Carat, the media business enterprise under dentsu India, has unveiled a complete document titled ‘Reimagining India’s Festive Landscape 2023.’ This record affords an progressive perspective for manufacturers to reshape their method to the festive length. Traditionally, brands allocate sizeable resources to decipher purchaser conduct and shopping […]
The Underrated Power of Touch in Marketing
Piali Dasgupta, Senior Vice-President of Marketing at Columbia Pacific Communities, emphasizes the regularly-underestimated position of touch in advertising and branding. She highlights how contact may be a extensive sport changer, permitting the introduction of sturdy client bonds and brand loyalty. Touch performs a vital function in building memorable manufacturers and iconic merchandise. While its importance […]
Kerala High Court Takes Stand Against Malicious Film Reviews, Seeks Police Chief’s Guidance
The Kerala High Court has issued a directive to the State Police Chief, addressing concerns raised through the film enterprise concerning the impact of dangerous evaluations on film achievement. Justice Devan Ramachandran burdened the want to differentiate among expert film reviews and encouraged, negative evaluations. This action follows a previous inquiry to the Police Chief […]
Haryana Cabinet Greenlights Digital Media Advertising Policy for Social Media-Based News Outlets to Promote Government Initiatives
In a considerable circulate, the Haryana cabinet has given its seal of approval to an advertising policy tailor-made mainly for social media-based totally news channels and influencers. The policy’s middle objective is to extend the visibility of the government’s developmental regulations and programs.This momentous selection, which marks the advent of the Haryana Digital Media Advertisement […]
RPG Group has made a widespread appointment, naming Anant Goenka because the Vice-Chairman of the group.
This new role is similarly to his present positions as the Vice-Chairman of Ceat and Zensar Technologies.Harsh Goenka, the Chairman of RPG Group, expressed his self assurance in Anant’s abilities and large enjoy. Anant Goenka has been instrumental in riding Ceat closer to performance excellence during the last decade. Harsh Goenka believes that Anant’s ability […]
The Significance of Representation in Advertising and Media.
Roopa Badrinath, a seasoned HR professional and former Chief Talent Officer at WT South Asia, has these days introduced Turmeric Consulting, a Diversity, Equity, and Inclusion (DEI) consultancy. In her insightful article, she underscores the important importance of spotting identification-based totally stereotyping, subconscious biases, and blind spots within the advertising and media (A&M) enterprise, each […]
Unlocking the Multiverse of Motherhood: A Psychologist’s Perspective on ‘Everything, Everywhere, All at Once
In an exceptional piece for MediaBrief, Dr. Sairaj Patki, Assistant Professor of Psychology at FLAME University, delves into the powerful affect of films on our psychological know-how of intellectual fitness. He emphasizes their capability to either perpetuate stigmatized attitudes or foster expertise and attractiveness. Dr. Patki’s exploration centers across the concept-provoking film ‘Everything, Everywhere, All […]
Revolutionizing Brand Campaigns with Cutting-Edge Technology: Best Practices Unveiled
In the swiftly evolving digital realm, the importance of era in advertising cannot be emphasised enough. As manufacturers enterprise to capture the eye of an increasingly more tech-savvy and digitally interconnected target audience, the infusion of new-age technology has become a critical vital. Today’s a hit emblem campaigns are not pretty much the product; they […]
“Harmony of Rain: The Megh Santoor Symphony”
The profound have an impact on of Indian Classical Music and its legends is plain, possessing the ability to deeply resonate with people. Taj Mahal Tea shares a rich reference to this art form. In a testament to their dedication, they collaborated with the creative minds at Ogilvy to craft the extremely good Megh Santoor—an […]
“Ranbir Kapoor: Beyond the Screen – A Journey Through Brand Partnerships”
From his debut in ‘Saawariya’ to his stellar performances in films like ‘Rockstar’, ‘Barfi!’, and ‘Sanju’, Kapoor consistently verified his acting versatility. The Kapoor and Alia Bhatt-starrer ‘Brahmastra’ become one of the maximum talked-approximately films of 2022. Beyond the silver display, Kapoor’s appeal extends to the marketing global, where he has become a sought-after face […]