Carat Report Reveals Women’s Influence on Festive Shopping Decisions

In instruction for the approaching festive season in India, Carat, the media business enterprise under dentsu India, has unveiled a complete document titled ‘Reimagining India’s Festive Landscape 2023.’ This record affords an progressive perspective for manufacturers to reshape their method to the festive length.

Traditionally, brands allocate sizeable resources to decipher purchaser conduct and shopping developments at some point of the festive season. However, the modern advertising task is to include a extra holistic view of the fundamental shifts that purchasers experience during this time.

The report gives precious insights into the various ranges of an person’s journey closer to becoming a festive client. It aims to shift perspectives and empower manufacturers to create humans-centric engagement techniques that attain customers throughout the complete advertising and marketing funnel.

Key findings from the file encompass:

  • ¬†Approximately 65% of people growth their spending all through the latter half of the year.
  • Shoppers within the browsing phase typically spend 1.Five to two months learning.
  • 68% of ladies play a large position in making festive shopping decisions.
  • To stand out at some point of the festive season, brands are recommended to comply with these principles:


1. Prioritize attentive attain.
2. Inspire celebration.
3. Differentiate with difference.

Link to the full report

Sanchayeeta Verma, CEO of Carat India, expressed her enthusiasm approximately the take a look at, highlighting Carat’s commitment to presenting in-depth enterprise insights. She noted that the report changed into developed based totally at the DFP framework and insights from attention economic system and Lumen studies. The report’s tricky details can help manufacturers benefit a deeper know-how of their target audience and adjust their strategies efficiently.

Anita Kotwani, CEO Media, South Asia at dentsu, emphasized the forward-searching technique of Dentsu and the significance of the festive record for entrepreneurs. Given that advertisers allocate a huge element of their annual finances to India’s forty five-day festive duration, a special media method can be a game-changer. The report gives cultural insights from diverse regions to assist brands in customizing their media method and maximizing attentive reach.

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