Amitabh Bachchan: The Evergreen Icon in Advertising

Amitabh Bachchan, fondly referred to as Big B, has left an indelible mark in the world of Bollywood with his excellent acting capabilities and charismatic presence. However, his have an impact on extends beyond the silver screen, making him a sought-after parent for advertisers and government campaigns alike.

The Kroll Celebrity Brand Valuation Report for 2022 ranks Amitabh Bachchan at seventh place a number of the pinnacle 25 movie star manufacturers, with a dazzling emblem valuation of $79 million. This veteran actor now not best endorses numerous manufacturers but has also been the face of numerous government tasks, which includes polio eradication, Swachha Bharat Abhiyaan, and COVID-19 vaccination drives.

As he celebrates his 81st birthday, let’s delve into the wonderful adventure of Brand Bachchan.

Amitabh Bachchan’s tryst with endorsements started in 1996 while he partnered with the Indian electronics enterprise BPL. This preliminary collaboration aimed to promote Indian-made products and kindle a feel of nationalism amongst customers. Little did everybody know that this “Angry Young Man” could evolve right into a countrywide icon and a desired preference for each emblem endorsements and brand ambassador roles.

Reports suggest that Bachchan instructions a price starting from Rs 5-8 Crores consistent with commercial, a testomony to his vast enchantment. In the early 2000s, he featured in a series of popular Pepsi advertisements, consisting of the iconic “Yeh Dil Maange More” and “Oye Bubbly.” However, his affiliation with the cola giant confronted criticism for promoting sugary drinks, leading to a public apology and the cease of their collaboration.

During a difficult length for Cadbury’s in 2003, amid reviews of worms in chocolate bars, Amitabh Bachchan stepped in as a emblem ambassador. His endorsement no longer best rescued the logo’s reputation however also made the tagline “Kuchh Meetha Ho Jaaye” iconic. He even starred in the memorable “Pappu Pass Hogaya” campaign.

Between 2001 and 2008, Bachchan lent his wit and air of secrecy to Luxor’s Parker Pens, posing the query, “Why deliver a pen it truly is no longer Parker?” He later renewed his affiliation with the brand in 2010.

One of his most impactful endorsements become for the Polio UNICEF campaign in 2005. Amitabh Bachchan performed a vital role in convincing rural communities in India to vaccinate their youngsters against polio. The marketing campaign caused a considerable boom in immunization charges and earned him recognition for his contribution to the motive.

Amitabh Bachchan also became the face of Gujarat Tourism with the “Khushboo Gujarat Ki” campaign, showcasing the kingdom’s historic and spiritual websites. This campaign obtained the National Tourism Award in 2011–12.

In 2012, Bachchan encouraged Maggi, claiming that eating the noodles delivered happiness. However, this affiliation coincided with reviews of lead presence inside the product, main to any other disaster for the brand.

His partnership with Kalyan Jewellers, providing his spouse, Jaya Bachchan, and on occasion their daughters, maintains to draw audiences across India.

In 2015, Amitabh Bachchan have become the logo ambassador for Firstcry.Com, a one-forestall answer for baby and youngsters’ merchandise. He has considering that featured in severa advertisements for the brand.

Bachchan also represents Dabur’s healthcare products, consisting of Hajmola and Chyawanprash, in addition to Emami’s manufacturers together with Boroplus and Navratna.

His contributions accelerated to social reasons whilst he became the emblem ambassador for the Swachh Bharat challenge, urging human beings to quit open defecation.

Amitabh Bachchan has also endorsed a huge range of manufacturers, consisting of Reid & Taylor, Dr. Fixit, Mankind, Rin, Ghari Detergent, upGrad, JustDial, ICICI Prudential Life, Tata Sky, TVS Jupiter, Cycle Agarbatti, Tanishq, CoinDCX, Binai Cement, IDFC First Bank, Samsonite, Lux InnerWear, Flipkart, Bikaji, Manyawar, Everest Spices, and many extra.

During the COVID-19 pandemic, he lent his voice to a public carrier statement, becoming the default caller music on Indian telephones. The authorities aimed to spread attention and inspire trust in Indian vaccines, urging the public to dismiss rumors and cling to COVID-19 precautions.

However, his recent endorsement of Flipkart’s Big Billion Days sale confronted grievance, with buyers’ bodies terming it “misleading” and damaging to small outlets, main to a grievance and a advised first-rate.

Amitabh Bachchan’s journey from the silver display to turning into a logo icon is a testomony to his enduring appeal and flexibility within the international of advertising. His contributions make bigger past the endorsement tests, impacting brands and causes alike.

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