Shelcal500 – Trusted partner for decades
Shelcal500 is a three decades old legacy brand dedicated to helping people meet their daily calcium needs and supporting strong bone and joint health for an active life. It is rooted in trust, integrity and transparency.
Shelcal is committed to driving awareness around adequate calcium intake, especially among women over 30 who are more prone to bone and joint health concerns due to decline in bone mass density and making calcium supplementation as part of their daily habit.
Shelcal500 is the No1 doctor-prescribed calcium supplement in India, powered by calcium and Vitamin D3, it delivers calcium equivalent to four glasses of milk in just two tablets, supporting strong bone, muscle and joint health.
Women are aware of need of Calcium and its role in bone health but often do not take any action or take supplementation due to procrastination, fear of supplementation or inertia that it’s for very old age.
To address this inaction, Shelcal rolled out its BeShelcalStrong awareness and engagement campaigns on TV and digital. The communication highlighted above insight and positioned Shelcal as daily bone health supplement. In Digital campaign Nutritionist videos on Calcium need, Calcium Calculator to access calcium gap, Mobility and Weight bearing movements, were done for engagement.To create more calcium and brand awareness, Shelcal 500 launched dedicated website, informative blogs social media handles featuring myth-busting content, and need-gap education posts and consumer testimonials.
To further build awareness and education, Shelcal published advertorials in leading publications and activated nutritionist-led videos. The brand partnered with media platforms, where leading health experts discussed calcium deficiency and preventive care. We also did integrations in leading regional GEC shows with women protagonist, to make Calcium awareness relatable and nudge action.
All the brand initiatives are aimed towards the common goal of Making India Shelcal Strong!