Luxor, a distinguished writing contraptions emblem, has discovered a brand new logo film in anticipation of the upcoming ICC Cricket World Cup 2023. This film showcases their modern day logo ambassador, Virat Kohli, and introduces the Luxor Schneider LX MAX pen, which marks the inaugural product launch under the Luxor Schneider partnership established earlier this yr.

The Luxor Schneider LX MAX belongs to the liquid-ink category, a swiftly developing and noticeably sought-after zone in the Indian writing gadgets enterprise. It incorporates modern-day German era, promising an incredibly easy writing experience and an impressive writing length of over a thousand meters. This specific selling proposition is encapsulated in its center advertising and marketing message: “Likho Maximum.” Priced cost effectively at Rs. 60 in line with pen, the LX MAX is available in 4 colourful hues: blue, black, red, and green. It caters specially to students, offering constant performance and outstanding cost for money.

The logo’s new movie opens in a school hall, wherein a student gazes wistfully at an Achievers Wall of Fame, considering what it takes to make it onto the board. Virat steps in to impart the “mantra” for fulfillment (hard paintings and practice) and the best “yantra” (Luxor Schneider LX MAX for an prolonged and seamless writing enjoy). Empowered by using this steerage, the student dives into her studies with zeal, while Virat watches her progress and provides aid. The concluding scenes depict the successful software of the “mantra” and “yantra” (Luxor Schneider LX MAX), because the student earns her place on the Achievers Wall of Fame, eliciting joy and excitement from both Virat and the student.

The movie will premier on October fifth on OTT systems for the duration of the ICC Cricket World Cup, and will also be to be had on Luxor’s social media channels inclusive of Youtube, Instagram, Facebook, and others. This campaign is slated to run all through October and November 2023, focused on a capacity client base of 1 Crore across India. Luxor has ambitious plans to bolster the Luxor Schneider LX MAX emblem within the resulting months thru an array of media exposure, patron engagement, and trade tasks.

Commenting on the new emblem movie and the collaboration with Virat Kohli, Pooja Jain Gupta, Managing Director of Luxor Writing Instruments Pvt. Ltd., remarked, “Luxor Schneider LX MAX is the pioneer of many brands we’re introducing in India through our partnership with Schneider Pen, famend globally for its engineering and design excellence. Our affiliation with the youth icon and cricket legend, Virat Kohli, as the clean face of Luxor, embodies our shared dedication to the highest standards of overall performance and excellence. We’re pleased to bring this partnership to existence with the launch of our inaugural marketing movie proposing LX MAX and Virat, set to go stay quickly.”

Luxor, inside the beyond, has enlisted some of India’s maximum outstanding celebrities to suggest their manufacturers, such as Amitabh Bachchan for Parker inside the early 2000s and Deepika Padukone for Luxor in the mid-2010s. With Virat Kohli as their new logo ambassador, they goal to recreate this magic and solidify their function as industry leaders.