“Vedica Himalayan Sparkling Water: Bisleri’s Premium Elixir Unveiled in Mumbai”

On Thursday, Bisleri International unveiled its latest addition to the top rate beverage category, ‘Vedica Himalayan Sparkling Water’, as part of the growth of its Himalayan Spring Water line in Mumbai.

Jayanti Khan Chauhan, Vice-chairperson of Bisleri International, added the product, emphasizing its starting place from the pristine Himalayan peaks. She described Vedica Himalayan Sparkling Water as a testomony to nature’s elegance, guaranteeing extraordinary pleasant, purity, a clean flavor, and a harmonious combination of carbonation and mineral composition.

Present on the release have been Angelo George, the employer’s CEO, and Tushar Malhotra, Head of Marketing.

This new product, available in a 300 ml glass percent, is priced at Rs a hundred seventy five, strategically targeting area of interest markets in metropolitan areas and tier 1 cities. Actor Dino Morea has been appointed because the emblem ambassador.

Chauhan, the daughter of Ramesh Chauhan, the chairman of India’s biggest packaged drinking water business enterprise, manages a enterprise empire with a turnover of Rs 2,300 Cr in FY22. She shared that the selection to release a sparkling water logo stemmed from its growing recognition in India and international.

During the event, Chauhan, who has a deep affinity for animals and spent her youth in Europe, expressed her dedication to street animal welfare. She is presently participating with PETA on sterilization and remedy tasks for cats and puppies, in addition to supporting animal welfare societies in imparting safe haven for the ones in need.

Exchange4media had the possibility to discuss income projections, boom goals, enlargement plans, and advertising techniques with Chauhan and George. Here are a few excerpts:

Bisleri’s turnover exceeded Rs 2300 crore in FY22. What are your destiny objectives?

Chauhan: We have outlined a plan to double our turnover with the aid of 2026. Despite the demanding situations posed with the aid of COVID-19, our regular boom reaffirms that we’re on the proper song and we goal to build on this momentum.

You recently entered the UAE market. How has the reaction been, and the way does it range from the Indian marketplace?

Chauhan: We entered the UAE market more than one months ago, and it’s predominantly a packaged water marketplace with out a tap water. The packaged water players are distinctly small and dispersed. As an Indian brand, we aren’t in particular focused on the Indian patron base inside the UAE. Our launch took time as we focused on developing the proper channels and setting up our carrier and talents. The collaboration with Shah Rukh Khan, who is the brand ambassador for UAE, alongside the limited edition packs with his film “Jawan,” furnished the preliminary impetus for our logo. Our long-time period intention is to make certain that locals pick out and buy our brand.

Do you propose to expand into other markets?

George: Once we establish a sturdy presence inside the UAE market, we will consider further expansions. It’s important for us to get the UAE market right first.

Can you share information about the funding within the glowing water category and whether a separate bottling plant has been set up?

Chauhan: Unfortunately, we cannot expose precise numbers presently. We’ve just launched the product, and I’ll be able to offer a clearer picture in some months. However, there’s a considerable demand for sparkling water in the Indian marketplace, and our product offers a compelling opportunity. The Vedica category currently constitutes approximately five% to 7% of our usual business. The product is completely sourced from a unmarried aquifer within the Himalayas and bottled at our Uttarakhand plant.

Given the top rate pricing, who’s your target audience, and what is your marketing approach?

Chauhan: Our consciousness is on city India, catering to a gap marketplace. The product will be available on e-commerce structures, in first-class dining establishments, and department stores. Digital advertising will play a relevant function, complemented via billboard advertising in most important metropolitan regions. Dino Morea, as our logo ambassador, can be featured in promotional films. Additionally, our dedication to animal welfare sets us aside, encompassing rescue, rehabilitation, and common welfare efforts.

George: We need to allocate assets judiciously. Vedica is a top rate brand for discerning consumers, and their media consumption has shifted toward virtual systems. We can also be launching billboard advertising and marketing in metros soon.

How does Dino Morea align with your brand?

George: We selected Dino Morea as our logo ambassador because he’s relatable and exudes a sleek demeanor.

Chauhan: Dino’s constrained association with advertisements distinguishes him, and he’s connected with reputable manufacturers. He formerly campaigned for us in 2005, in addition solidifying the connection.

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