Shivani Behl Takes on the Role of CMO at Foxtale

In a massive profession pass, Shivani Behl has assumed the location of Chief Marketing Officer (CMO) at Foxtale, marking a transition from her previous function as CMO of Pureplay Skin Sciences, which she left in September 2023. This strategic appointment at Foxtale demonstrates her dedication to using advertising and marketing excellence inside the industry.

Behl’s tenure at Pureplay Skin Sciences changed into marked through her responsibilities spanning a couple of sides of the enterprise, which include Marketing, Communications, New Product Strategy and Development, Media, Digital Content Strategy, Turnover, and Profit and Loss management. She oversaw manufacturers inclusive of Plum, Plum Body Lovin, and PHY across a huge variety of categories, encompassing Skincare, Haircare, Color Cosmetics, Bath and Body, and Men’s Grooming. Her dedication to the brand prolonged over a length of extra than two years, all through which she played a pivotal position in shaping its advertising and marketing and strategic path.

Prior to her role at Pureplay Skin Sciences, Shivani Behl served because the Head of Marketing at Shoppers Stop for six months, beginning in February 2021. Her flexible profession also blanketed a splendid stint because the Head of Marketing, Category, and Innovations at Lakme Lever, wherein she contributed her expertise for two and a half years.

Before venturing into those roles, she held the placement of Head of Marketing at Reliance Brands from January 2016 to June 2018, showcasing her capacity to excel in numerous marketing environments. Her expert journey has also visible her make valuable contributions to organizations including VIP Industries, Reebok India, and Tata Motors, in addition solidifying her popularity as an carried out marketing leader.

As she embarks on her new role at Foxtale, Shivani Behl will collaborate with Romita Mazumdar, the Founder and CEO of the corporation, to power advertising strategies and innovation, further cementing her repute as a respected parent inside the industry. Her various and significant enjoy positions her as a precious asset in her new potential as CMO, and her accomplishments are certain to make an enduring impact at Foxtale.

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