MTV’s Desi Hip-Hop Reality Show ‘MTV Hustle 03 Represent’ Makes a Highly Anticipated Comeback

MTV, part of Viacom18, has excitedly announced the return of its famous desi hip-hop reality show, ‘MTV Hustle 03 Represent.’ Co-powered with the aid of Govo Soundbars, T-Series, Wildstone, and Appy Fizz, the show is scheduled to most effective on October 21. It will air each Saturday and Sunday at 7:00 pm on both MTV and JioCinema.

This season, the display’s rallying cry is “India Ab Tumhari Baari,” recognizing it as the definitive platform for emerging rap skills. It encourages young India to proudly show off their neighborhood, lifestyle, music, ardour, tales, beliefs, problems, and identification.

Once once more, the famend global rap artist Badshah will lead the display. Assisting in nurturing skills and grooming enterprise-ready professionals, Indian rap powerhouses Ikka, Dee MC, Dino James, and EPR will tackle the roles of Squad Bosses.

Anshul Ailawadi, Head of Youth, Music, and English Entertainment at Viacom18, expressed, “MTV has constantly performed a pivotal function in India’s ever-evolving teenagers narrative. MTV Hustle has been at the vanguard of the desi hip-hop revolution, leaving a profound cultural impact across the subcontinent. The new season will honestly represent India’s teenagers. We are thrilled to deliver this sonic revolution to our target audience across numerous structures.”

Himanshu Tandon, Country Head of Poco India, delivered, “Rap is extra than simply tune; it’s a powerful expression of the teenagers’s unyielding spirit. Poco has constantly been a brand for folks that dare to be unique, embrace demanding situations, and set new tendencies. Our association with MTV Hustle 03 Represent underscores our commitment to information and empowering the vibrant strength of the younger generation. Through this collaboration, we aren’t simply sponsoring a display; we are becoming a part of a cultural motion that deeply resonates with millennials and Gen Z. Poco is excited to enlarge the voices of India’s rap sensations and make a contribution to the growth of an art form that speaks volumes approximately the ardour and resilience of our youngsters.”

For the 0.33 season of Hustle 03, JioCinema has introduced quite a number interesting interactive functions for its visitors. This includes a Fantasy League in which audiences can create their own squads and earn points by predicting various outcomes of the show. There’s additionally an eye fixed-and-win contest for the duration of Sunday episodes, permitting visitors to win day by day prizes with the aid of answering a query. To tap into the famous meme tradition, visitors may have get admission to to templates from the show to create their personal memes. These attractive interactive elements are set to make this season of Hustle on JioCinema a certainly immersive experience.

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