“Speedy and easy resolution of Consumer Complaints.” Everyone promises it, but who delivers? This is where real brand loyalty is earned.
An Aware Consumer is a Protected Consumer
Brand empowers consumers with such an experience that it not only becomes memorable but a delight for the customer. India still does not have a brand that meets global scale, but we must strive towards building global brands. What should be done by industry, regulator and educator to facilitate brand building ? The only route is consumer delight, quality and value for money. Large global brands have experienced creating customer satisfaction at every step of product development, its marketing strategy and managing complaint handling in an efficient and effective manner.
The Most Consumer-Friendly Brand Awards celebrate and spotlight companies that put their customers first and bring a standard of consumer experience for industries to mirror. Brands that genuinely prioritize their customers’ needs by delivering more, solving faster, and showing empathy lead the race of winning consumer trust. Every small act of extra care, unexpected deliverables, and smooth resolution adds up to building a brand identity that is loved and can stand the test of time.
At the end of the day, brands are not remembered for what they say they do, but for what the consumers feel they do.
Our Nomination form is structured and categorised to capture the full spectrum of what makes a brand truly consumer-friendly. Our esteemed panel of Jury evaluate each of the following factors to ensure a holistic KPI-driven assessment to benchmark those brands that epitomize consumer advocacy and experience excellence.
Transparent Communication
Consumers expect full visibility into every purchasing decision. Brands with transparent pricing structures, products/services specifications, and policy terms upfront enable well-informed purchasing decisions. Real-time disclosures on supply-chain practices and environmental impacts retain trust among consumers.
User-friendly website or app
Websites and apps must feature intuitive navigation, easy search/filter options to guide users seamlessly to desired products/services. Good mobile UX and clear calls-to-action reduce friction throughout the browsing journey.
24/7 Customer Support
Accessible support via live chat, phone, and email ensures queries and issues are addressed promptly. Quick response times and real human agents help resonate better with consumers. Fair exchange and refund policies reinforce confidence and encourage repeat engagement.
Value for money
Transparent pricing models with no hidden charges guarantee that customers receive the full cost-to-benefit value. Quality materials and durable mold justify price points and foster long-term consumer satisfaction.
Ethical Practices
Adherence to sustainable sourcing, fair-labour standards, and animal-welfare guidelines drive stakeholder confidence. Transparent independent audits and publicly available responsibility reports validate ethical commitments.
Respect for Consumer Data
Privacy policies must be concise, jargon-free, and easily accessible. Data collection should be limited to essential information and secured with protocols. Third-party data selling and unsolicited marketing techniques are strictly prohibited.
Reliable Product Quality
Rigorous quality-control processes ensure products consistently meet advertised specifications. Comprehensive warranties and protective packaging reflect confidence in durability.
Feedback
Active solicitation of customer reviews and post-purchase surveys demonstrate genuine engagement. Iterative products/services updates based on customer reviews build customer faith in brand accountability to owe honest modifications.
Consumer-based Marketing has brought a fresh take on Brand Management. Brand resides in consumers’ minds as a cognitive interpretation or say as an experience. The more consumer choice is thoroughly researched, the more it becomes a premise on which other marketing schemes are based on. Consumers now connect with brands; and the industry is keeping up to exploring ways to attract and retain consumers into brand experiences.
Today’s consumers are informed, empowered, and vocal — shaping what sells through reviews, influencer insights, and viral movements like #Boycott and #SupportLocal. Brands may drive innovation, pricing, and media narratives, but it is consumers who determine their merit. With India now ranking fourth in global GDP, a thriving service sector, digital expansion, and a rising middle class have fueled both consumption and consciousness.
Most Consumer-Friendly Brand Awards tap into the relationships between congruency of consumers and brand values, brand commitment, and word of mouth and honour those who successfully cracked this web of influence. Most Consumer-Friendly Brand Awards elevate a brand’s presence, backing the brand’s consumer loyalty base with an added layer of acknowledged representative among the respective industry category.
Consumer-Friendly Brand Awards have been strategically categorised in the following sectors:
- Automobile
- Aviation
- Baby & Childcare
- Banking
- Beauty & Personal Care
- Consumer Electronics
- Direct Selling
- Ecommerce & Retail Platforms
- Fashion & Lifestyle
- Financial Services
- Food & Beverage
- Health & Wellness
- Hospitality – Hotels & Restaurants
- Insurance
- Made in India
- Real Estate & Infrastructure
- Sports & Fitness
- Tourism
Most Consumer-Friendly Brand Awards will be felicitated with the following titles…
- Brand of the Year
- Emerging Brand of the Year
- Ethical Brand of the Year
- Excellence in After Sale Service Experience
- Excellence in Brand Storytelling
- Excellence in Customer Complaint Redressal
- Excellence in In-Store Experience
- Excellence in Packaging Experience
- Excellence in Social Media Engagement
- Excellence in Website/App Experience
- Fastest Growing Consumer Brand
- Impactful Community Engagement
- Innovation Excellence in Product Design
- Leading Responsive Brand
- Leading Trusted Brand
- Sustainable Brand of the Year
Find out if you are eligible for the prestigious ‘The Most Consumer Friendly Awards’…
- Open to brands, organizations, and individuals operating in consumer-centric sectors such as FMCG, retail, e-commerce, banking, insurance, healthcare delivery system, beauty & personal care, food & beverage, electronics, lifestyle, and related industries.
- The nominated brand should have been operational or launched for a minimum of two years by 31st March 2025.
- All nominated products or services must comply with relevant quality, safety, and regulatory standards applicable in their respective categories.
- The brand should demonstrate an active presence in the Indian market (and/or international markets, where applicable), supported by measurable business performance or consumer engagement indicators.
- The organization must adhere to fair trade practices, consumer protection, and ethical marketing principles.
- Applicants must provide credible evidence such as case studies, performance reports, media coverage, or testimonials to support their nomination.
If you win ‘The Most Consumer Friendly Awards’, you will be eligible for these deliverables:
- Registration for the delegates.
- Winning Certificate & Trophy.
- Exclusive Summit Coverage: Dedicated edition of THE AWARE CONSUMER magazine highlighting the summit and award winners.
- Brand Visibility: Selected brands featured in THE AWARE CONSUMER magazine and across its digital platforms.
Presentation & Panel Opportunities: Opportunity for select brands/nominations to present their initiatives and participate in panel discussions during the summit. - Social media promotions & media coverage.
- Networking opportunity with industry leaders, peers, and stakeholders during the Summit.
Our nomination process is designed to ensure a transparent, merit-based, and insightful evaluation of brands that demonstrate excellence in consumer-centric practices.
1 >> Open Nomination
The nomination process pans out for weeks inviting brands, agencies, startups, and entrepreneurs from across sectors to submit their entries. All applicants are required to complete our comprehensive nomination form, thoughtfully designed to capture the consumer-centric brand ethos, initiatives, and impact.
2 >> Screening Round
Every submitted application undergoes an initial screening by our internal evaluation team. The application form is divided into multiple sections such as customer satisfaction, innovation, ethical standards, product/service excellence, responsiveness, inclusivity, and more. Each section carries a specific weightage and is scored based on the quality of responses, supporting evidence, and consumer testimonials.
3 >> Jury Round
Shortlisted entries from the screening phase enter the Jury Round, where a prestigious panel of five eminent experts comprising senior leaders from bureaucracy, corporates, academia, and consumer research assess the brands on pre-decided evaluation criteria. The evaluation of all the entries are based on innovation, brand authenticity, consumer trust and advocacy, service excellence, ethical conduct, responsiveness, and consumer empowerment. The jury's decision will be final and binding.
4 >> Felicitation
Winners will be communicated through email. They will be felicitated with Most Consumer-Friendly Brand Awards honored during the Consumer Conclave & Awards by prominent dignitaries in their respective award titles.
The winners of MCFB Awards 2026 shall be selected a 5-members Jury panel
Advocate Jyotika Kalra
Managing Partner Resolve Legal, Advocate on Record, Supreme Court of India.
Bina Jain
Former President of the All India Womens' Conference
JURY CHAIRMAN
Wajahat Habibullah
IAS Retd. Former Secretary to the Govt. Of India
Maja Daruwala
Chief Editor, India Justice Report
Prafull D Sheth
Former Sr Vice President of the International Pharmaceutical federation (FIP)
International Consumer Policy Expert
Prof. Bejon Misra is a renowned consumer advocate, educator, and corporate leader whose five-decade career spans academia, industry, and public policy. Born in Jamshedpur in 1951, he earned his Business Management degree from Banaras Hindu University (BHU) in 1971 and was later honoured with BHU’s Distinguished Alumni Award (2012) and WHO’s World No-Tobacco Day Award (2013).
He currently serves as Printer, Publisher, and Editor of The Aware Consumer, a Delhi-based English monthly magazine, and frequently shares insights across media platforms to amplify citizen-consumer voices. As Chairman of the Core Group of Experts for Ayush Insurance under the Ministry of Ayush, he also advises on policy and healthcare access.
Prof. Misra is a Founder Signatory and former Chairman of the Consumer Coordination Council (CCC), where he led landmark initiatives like Jago Grahak Jago, the Multi-Media Campaign, and the CORE Centre. Since 1980, he has contributed to key consumer protection laws including the Consumer Protection Acts (1986, 2019), IRDA Act, Electricity Act, FSSAI Act, and RERA.
A prolific author and researcher, he has published studies for WHO, World Bank, NPPA, and others. His books address safety, ethics, and access in consumer services. He is currently developing an index to rank consumer-friendly states and brands globally.
Managing Director
Brandworks Media Pvt. Ltd.
Harish Chandra, an alumnus of Delhi University, is a dynamic entrepreneur and thought leader with a distinguished career spanning Media, Branding, CSR, and Social Entrepreneurship. Known for his strategic foresight and collaborative leadership, he has built a reputation for driving impactful initiatives that blend business excellence with social purpose. As the Editor of two widely respected publications — Achievers’ World and CSR Times — he plays a pivotal role in spotlighting changemakers, corporate leaders, and social innovators across India and beyond.
Harish has led several high-profile national and international business delegations to countries including the USA, UK, Russia, Southeast Asia, and the Middle East, fostering cross-border partnerships and knowledge exchange. His commitment to promoting MSMEs and startups is evident in the global summits and events he has curated, offering entrepreneurs a platform to showcase innovation, attract investment, and scale sustainably.
His association with international chambers of commerce further amplifies his influence in shaping policy dialogues and business collaborations. With a keen understanding of market dynamics and a passion for inclusive growth, Harish Chandra continues to inspire industry stakeholders, empower emerging ventures, and contribute meaningfully to India’s evolving entrepreneurial ecosystem. His work reflects a rare blend of vision, integrity, and impact.
“Crafting Impactful Experiences Since 2008”
With over 17 years of expertise, Brandworks Media stands as a premier event management and marketing agency, known for curating high-impact corporate events and strategic brand experiences. Since its inception in 2008, the company has specialized in organizing prestigious award ceremonies that honour entrepreneurs, organizations, philanthropists, and influencers across India and abroad.
With a diverse clientele spanning corporates, PSUs, MSMEs, government bodies, and industry associations, Brandworks Media consistently delivers memorable experiences aligned with client goals and market dynamics. Its events draw participation from global leaders, policymakers, senior bureaucrats, CEOs, ministers, ambassadors, and other influential decision-makers.
Among its acclaimed portfolio are flagship events such as the CSR Summit & CSR Times Awards, Indo-UK Economic Summit, Eurasian Business Summit, Golden Pinnacle Awards, Asian Business Leadership Excellence Awards, and Achievers’ World Mission Viksit Bharat Summit — each reflecting Brandworks Media’s commitment to excellence, innovation, and impact.
Our Knowledge Partner
THE AWARE CONSUMER is a premium and contemporary monthly magazine that is playing a pioneer role in empowering consumers and spreading awareness among them about issues of prime importance. Published in English on the 1st of every month, it captures emerging trends and issues that impact consumers and patients, enabling them to make well-informed decisions.
The publication is creating an eco-system of reliable and unique content created by eminent experts and editors, thus bringing value and trust to the readers.
With a readership of over 100,000, the magazine has an audience comprising law-makers, consumers, policymakers, business leaders, consumer rights activists and other academicians. It also provides information to key government officials and noteworthy elected representatives to support the cause and call for action.