"In Memoriam: Kurien Mathews - A Branding Luminary Remembered"

Mathews gained widespread recognition for his outstanding proficiency in digital marketing and brand strategy.

Kurien Mathews, the Chairman & Managing Director at METAL Communications, has handed away. With a distinguished expert career spanning over three and a half a long time within the discipline of branding, Mathews become broadly mentioned for his fantastic proficiency in digital advertising and logo approach.

Over the course of his illustrious adventure, Mathews performed a pivotal position in shaping eminent manufacturers along with Sony, Nivea, Limca, Amul, Frooti, Samsonite, Platinum Guild, Bajaj Allianz, Electrolux, BPL Mobile, CNBC, Malayala Manorama, Yamaha, IndianOil Servo, Medimix, Dainik Bhaskar, Fortis, and plenty of others.

In 2008, Mathews co-authored the book “Brands Under Fire” with Ivan Arthur, which turned into posted by using Penguin. He made full-size contributions to the advertising industry, protecting positions at the Managing Committee of the Advertising Agencies Association of India and as a member of the AAAI Awards Jury. Additionally, he served as a Trustee for Citizens for Peace and The Subhas Ghosal Foundation.

Mathews co-based Anthem Communications in 1988, which later amalgamated with TBWA WW as TBWA Anthem in India. Under his leadership, the business enterprise evolved into one among India’s largest communications services groups, boasting 350 specialists across 7 offices in India. Following his tenure at TBWA, Mathews ventured into diverse industries, leveraging his knowledge in Branding, Organisational Management, Strategy, and General Management.

In 2021, he spearheaded a a hit joint task (51:forty nine) among Rage Communication and ADK of Japan, culminating in a a hundred% acquisition in 2023. Moreover, amidst the demanding situations posed by using the pandemic in 2020, Mathews orchestrated a strategic funding in Conscious Food, resulting in a brilliant four-fold growth inside 30 months. This endeavor paved the way for a large Series A fund improve in mid-2024.

Mathews, an alumnus of Harvard Business School (AMP 161, Fall 2001), changed into deeply engaged with diverse non-income agencies in the course of his lifetime. His legacy within the realm of branding and his contributions to severa sectors might be fondly remembered and cherished.

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