“Hardik Pandya: Sweating for Success with Gatorade”

PepsiCo India’s hydration emblem, Gatorade®, has introduced a enormous milestone nowadays by using unveiling its first tv business in India in over a decade. This marketing campaign, titled ‘Sweat Makes You Shine,’ showcases the renowned cricketer Hardik Pandya.

Ankit Agarwal, Associate Director of Energy & Hydration at PepsiCo India, expressed, “With the regular support of GSSI (Gatorade Sports Science Institute), Gatorade has remained a trailblazer inside the area of hydration, supplying athletes and individuals main active existence with the critical equipment to beautify their performance thru sustained replenishment. Through our today’s campaign, we aspire to inspire expert athletes and enthusiasts of lively living to constantly venture themselves and live well-hydrated on their fitness adventure with Gatorade.”

Cricketer Hardik Pandya, who is solely managed via RISE Worldwide, shared his thoughts on the campaign, mentioning, “I firmly consider within the transformative power of relentless attempt, unwavering resolve, and installing the tough yards. Through this collaboration with Gatorade, I intend to underscore the significance of those ideas to my fans, reinforcing the fee of committing oneself to working more difficult and, consequently, retaining peak overall performance thru steady hydration.”

Raj Deepak Das, CEO and Chief Creative Officer, South Asia, Leo Burnett, highlighted, “As an athlete, there are not any shortcuts to achievement – it requires willpower, tough work, and subject to face out. Our campaign puts the highlight on Gatorade as the suitable companion that will help you push your barriers on the street to fulfillment. And who higher than Hardik Pandya, one of the most carried out and iconic sports figures, to drive home this message.”

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