Branding

In a constantly evolving and sensory-overloaded world, brands are in a race to leave a long-lasting impact on purchasers. While visible branding has historically taken the lead, a new player has stepped into the highlight – Sonic Branding. At its center, it’s the art of the use of sound to establish a completely unique and […]

Platinum Guild India has delivered a new marketing campaign to show off its today’s collection of platinum love bands, designed for modern couples. This logo has always upheld values such as mutual admire, equality, and friendship. The Platinum Love Bands marketing campaign spotlights the ones defining moments which have the power to reshape the path

A latest research document, titled “Sustainability in Advertising – JAPAC 2023,” collectively posted by way of ExchangeWire and OpenX, sheds light at the pivotal position sustainability performs in the Japan and Asia-Pacific (JAPAC) location, specially inside the thriving area of programmatic advertising. Despite the challenges posed by means of the deprecation of third-party identifiers and

“In Memoriam: Kurien Mathews – A Branding Luminary Remembered” Mathews gained widespread recognition for his outstanding proficiency in digital marketing and brand strategy. Kurien Mathews, the Chairman & Managing Director at METAL Communications, has handed away. With a distinguished expert career spanning over three and a half a long time within the discipline of branding,