BookMyShow Stream Elevates Brit-Drama Experience with Exclusive ITV Studios Partnership

In a short time-frame, the Transaction Video-on-Demand (TVOD) class has won significant recognition in India’s thriving OTT panorama, and BookMyShow Stream has outstanding itself by means of supplying a numerous array of curated content, encompassing movies and long-form collection, to a devoted and digitally adept audience.

Recognizing the developing importance of this model in India, worldwide studios and manufacturing homes are an increasing number of acknowledging its capacity to interact a discerning, transaction-targeted target market. BookMyShow Stream, a advent of BookMyShow, stands as a testament to this fashion.

In a strategic circulate, BookMyShow Stream has entered right into a 3-year partnership with ITV Studios, a distinguished British studio, to bring the best of worldwide enjoyment to Indian visitors. This collaboration now not most effective solidifies BookMyShow Stream’s position in offering selectively curated foreign language content but also guarantees the addition of liked British TV series to its catalog over the long time.

A unique feature of this partnership is the advent of a dedicated ‘ITV Studios’ widget on the TVOD platform. This widget serves as a portal to tastefully crafted British thrillers, mysteries, and dramas. A new identify might be released each fortnight, showcasing the distinction of British storytelling and talent on each aspects of the digital camera to Indian audiences.

To mark the launch, clients on BookMyShow and BookMyShow Stream will advantage get right of entry to to top rate titles underneath the ITV Studios widget, inclusive of “Our House” and “Karen Pirie.” “Our House” is a gripping mini-collection primarily based at the bestselling novel with the aid of Louise Candlish, while “Karen Pirie” introduces Val McDermid’s iconic detective to tv audiences.

Augustus Dulgaro, Executive Vice President – Distribution, Asia Pacific at ITV Studios, expressed enthusiasm about the partnership, emphasizing the show off of their rich style of dramas to a much wider target audience. Ashish Saksena, COO – Cinemas, BookMyShow, highlighted the developing reputation of the TVOD space in India and the clean desire amongst customers for deciding on and deciding to buy the content they need to watch.

With this collaboration, BookMyShow Stream pursuits to raise the content material viewing experience for Indian cinephiles, presenting a greatest selection of titles through the dedicated ITV Studios widget. Users can now ‘Rent’ or ‘Buy’ engaging Brit-drama, paying only for the content material they pick to watch.

Since its launch in February 2021, BookMyShow Stream has amassed over 2,000 titles, presenting a meticulously curated library of acclaimed content material from around the arena. Leveraging BookMyShow’s full-size user know-how and information insights, the platform prioritizes customized content discovery, imparting users get entry to to a finely curated selection of on-call for content material.

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