“Consumer is the King” An Aware Consumer is a Protected Consumer
A brand identity builds itself through the lens of consumers. Winning Consumer experience goes a long way than marketing, advertisements and slogans. By delivering little extra than what was promised transactions into customer satisfaction and long term brand loyalty.
“Speedy and easy resolution of Consumer Complaints.” Everyone promises it, but who delivers? This is where real brand loyalty is earned.
The Most Consumer-Friendly Brand Awards celebrate and spotlight companies that put their customers first and bring a standard of consumer experience for industries to mirror. Brands that genuinely prioritize their customers’ needs by delivering more, solving faster, and showing empathy lead the race of winning consumer trust. Every small act of extra care, unexpected deliverables, and smooth resolution adds up to building a brand identity that is loved and can stand the test of time.
These awards spotlight brands across various sectors such as e-commerce, banking, insurance, telecom, automobiles, food & beverage, finance, and many other manufacturing and service sectors. Nominees are evaluated based on several key criteria like customer satisfaction ratings, product quality, pricing transparency, return & exchange policies, responsiveness to feedback, ethical practices, and their commitment to accessibility and inclusivity. The awards bring attention to exactly where it’s needed – how strong brand values drive customer loyalty. Consumer priorities are shifting in this competing industry and these awards recognize and honour the best practices that keep the brand relevant and rooted in the audience.
At the end of the day, brands are not remembered for what they say they do, but for what the consumers feel they do.
WHY MOST CONSUMER-FRIENDLY BRAND AWARDS
Consumer-based Marketing has brought a fresh take on Brand Management. Brand resides in consumers’ minds as a cognitive interpretation or say as an experience. The more consumer choice is thoroughly researched, the more it becomes a premise on which other marketing schemes are based on. Consumers now connect with brands; and the industry is keeping up to exploring ways to attract and retain consumers into brand experiences.
Although capitalist marketing methodologies are still rule in large areas of the goods and services market, globalization, new technologies, media, and rising living standards have shifted customers to center stage. Consumers now influence the new trends in collaborative product/service development. Customers help create the product/service they will later buy and companies are no longer the only ones that impose lifestyles, fashions, and consumption habits.
Most Consumer-Friendly Brand Awards tap into the relationships between congruency of consumers and brand values, brand commitment, and word of mouth and honour those who successfully cracked this web of influence. Most Consumer-Friendly Brand Awards elevate a brand’s presence, backing the brand’s consumer loyalty base with an added layer of acknowledged representative among the respective industry category.
- Showcase achievements
Brands can proudly display yet another milestone on the walls of pride as they continue to build their brand identity.Enhance credibility
Recognition from a trusted, industry-specific consumer body like Consumer Online Foundation adds credibility to a brand’s claims in earning consumer trust and stakeholder confidence. - Networking opportunities
Our Summit brings together thought leaders, influencers, and industry experts, providing valuable networking opportunities with key stakeholders and potential collaborators, fostering future business opportunities. - Differentiate your brand
Make your brand stand out by categorizing your unique selling point (USP) in product/service quality, customer service, or corporate social responsibility by strategically highlighting your niche area of strength. - Customer trust and loyalty
Prominent reward and stirs the winds of customer loyalty, drawing consumers to seek credibility in a highly competitive industry which is again the foundation for building long-term customer relationships.
PURPOSE
- Empower through Education
Our platform aims to educate brands about emerging market expectations, best practices, and evolving consumer needs. By participating, companies gain valuable insights into how they can better serve their audience and improve their offerings.
- Recognizing Brand Excellence
We shine a spotlight on brands that excel in customer satisfaction, product innovation, ethical practices, and social responsibility. This recognition not only boosts brand morale but also strengthens their bond with consumers.
- Industry Collaboration
Our summit creates spaces for dialogue exchange and collaboration across the industry. Brands, entrepreneurs, and thought leaders come together, share ideas, and forge partnerships that stir new conversations in the entire sector.
- Advance Sustainability
One of our primary motives is to honor businesses that integrate sustainable practices into their operations, pushing sustainability as a business standard.
- Influence Industry Standards
Award-winning brands become examples for others to follow, creating a ripple effect within niche industries and influencing industry standards for customer experience, ethical operations, and innovation.
- Support Emerging Entrepreneurs/ Brands
We also strive to provide a platform to recognize emerging businesses and startups early in their journey that can open doors to new markets, funding opportunities, and greater visibility, helping fresh ideas to flourish.
AWARD CATEGORIES
Aviation
Ecommerce & Retail Platforms
Financial Services
Insurance
Banking
Automobile
Real Estate & Infrastructure
Health & Wellness
Hospitality – Hotels & Restaurants
Tourism
Food & Beverage
Fashion & Lifestyle
Beauty & Personal Care
Consumer Electronics
Baby & Childcare
Sports & Fitness
Direct Selling
Made in India
AWARD TITLES
- Brand of the Year
- Emerging Brand of the Year
- Fastest Growing Consumer Brand
- Leading Responsive Brand
- Leading Trusted Brand
- Sustainable Brand of the Year
- Ethical Brand of the Year
- Innovation Excellence in Product Design
- Excellence in Packaging Experience
- Excellence in Social Media Engagement
- Excellence in Brand Storytelling
- Impactful Community Engagement
- Excellence in Website/App Experience
- Excellence in In-Store Experience
- Excellence in Customer Complaint Redressal
- Excellence in After Sale Service Experience
WHO WE ARE
We are the Voice of Consumers who brings forth the evolving needs, expectations, and rights of today’s Indian consumers. Brands shape supply chains, pricing models, product innovation, media narratives, advertising, and investment, yet it is consumers who steer their merit. The internet and social media have made consumers more informed than ever. They can compare products/services, read reviews, and expose unethical practices instantly. The passive participants now have countless options in every category. Whether through online reviews, influencer insights, or viral movements like #Boycott and #SupportLocal, consumers now shape what sells.
India stands in fourth place in the world GDP. The Thriving service sector, digital push and sustained environment for unicorns and startups and a growing middle class boosted consumption and productivity equivocally. This economic growth did not only translate into increased disposable income but also raised consumer awareness, aspirations, and expectations. Consumer demand for consumer goods, housing, mobility, and services increased exponentially in the last few decades and so did the need for “experience” along with the product.
EMPOWERED CONSUMERS MAKE EMPOWERED COMMUNITIES
The power dynamic has flipped and the brands now compete to meet the rising expectations of informed buyers who now actively compare, review, and voice opinions before making purchasing decisions.
We, as a platform, advocate for consumers across every touchpoint of brand interactions. We exist to ensure that consumer voices are not just heard but amplified. We educate consumers about their rights and how to exercise them, and immediately call out misleading advertising, substandard products, or unethical corporate behavior. And for brands, we reflect their ethos, products/services quality, service standards, pricing transparency, and sustainability claims. Among social media noise and heavily curated marketing, we help consumers navigate through; whether it is to choose the safest packaged food, the most ethical fashion label, or the most reliable banking service. We recognize brands for the experience they sell, not just the product they offer. Every point of engagement with consumers, every promise made, and every promise kept are evaluate, spotlight, and celebrate. Expectations have grown not only in terms of value and performance, but also for integrity, accountability, and purpose. We serve as a bridge between consumer sentiment and brand performance.
We gather data, opinions, and real-time feedback to analyze and reflect the true sentiment of the people. Our mission is to bridge the gap between consumer voice and business decision-making, encouraging companies to listen, evolve, and grow stronger.
ORGANISER: BRANDWORKS MEDIA (P) LTD. Brand Management Agency
Brandworks Media is a leading event management and marketing agency with over 17 years of experience that has been crafting impactful corporate events and brand strategies since the year 2008. Brandworks Media specializes in organizing award ceremonies that celebrate the achievements of entrepreneurs, organizations, philanthropists, and influencers in India and abroad. Beyond event management, they partner for market research, social media, brand development, PR & web management, and more for enhanced brand visibility, audience engagement, and long-term growth.
Brandworks Media is recognized for hosting high-caliber conferences and seminars that explore emerging business trends, offering participants a platform to learn, connect, and grow professionally. With a proven track record of executing successful projects, the company has partnered with a diverse range of clients across sectors delivering memorable experiences that meet client goals and market dynamics simultaneously. Their summits and events attract corporates, government bodies, PSUs, MSMEs, and other industry associations, and are attended by prominent dignitaries, global leaders, policymakers, senior bureaucrats, CMDs, MDs, CEOs, chairpersons, ministers, ambassadors, thought leaders, industry experts, and other influential decision-makers.
Among its prestigious portfolio are nationally and internationally acclaimed events such as the CSR Summit & CSR Times Awards, Indo-UK Economic Summit, Eurasian Business Summit, Golden Pinnacle Awards, Asian Business Leadership Excellence Awards, and Achievers’ World Mission Viksit Bharat Summit.
KNOWLEDGE PARTNER: THE AWARE CONSUMER
THE AWARE CONSUMER is a premium and contemporary monthly magazine that is playing a pioneer role in empowering consumers and spreading awareness among them about issues of prime importance. Published in English on the 1st of every month, it captures emerging trends and issues that impact consumers and patients, enabling them to make well-informed decisions.
The publication is creating an eco-system of reliable and unique content created by eminent experts and editors, thus bringing value and trust to the readers.
With a readership of over 100,000, the magazine has an audience comprising law-makers, consumers, policymakers, business leaders, consumer rights activists and other academicians. It also provides information to key government officials and noteworthy elected representatives to support the cause and call for action.
An Aware Consumer is a Protected Consumer!
PROF. BEJON KUMAR MISRA International Consumer Policy Expert
Prof Bejon Misra is a distinguished consumer advocate, educator and corporate leader whose five-decade career spans academia, industry and public policy. Prof Misra born in Jamshedpur, India in 1951 acquired his academic degree from Senior Cambridge Board and Degree in Business Management from Banaras Hindu University (BHU) in the year 1971.
He was honoured with the “Distinguished Alumni Award” 2012 by the Institute of Management, BHU, and World No-Tobacco Day 2013 Award Winner by World Health Organisation (WHO) South East Region (SERO). He is currently the Printer, Publisher and Editor of THE AWARE CONSUMER, English Monthly Consumer Magazine published from Delhi and registered with RNI and is frequently invited to share insights on TV shows and contribute to print media for the citizen-consumer perspective, ensuring their voices are heard in public discourse. He is currently The Chairman of the Core Group of Experts to promote Ayush Insurance in the Ministry of Ayush, Government of India. He is also Visiting Professor to several renowned universities.
Founder Signatory of the Consumer Coordination Council (CCC) and served as the Founder Governing Council Member and Former Chairman of CCC where he received support from Government of India to develop and manage several innovative projects like the JAGO GRAHAK JAGO, Multi-Media Campaign and the Consumer Online Resource and Empowerment Centre (CORE). Since 1980, he has contributed to drafting key Indian consumer-protection statutes, including the Consumer Protection Acts of 1986 and 2019, the IRDA Act 1999, the Electricity Act 2003, the Food Safety & Standards Act 2006, and the Real Estate Regulation & Development Act 2016, and has testified before parliamentary committees on related issues.
A prolific author and researcher, Prof. Misra has published studies on consumer behavior, perspectives, complaint handling mechanisms, accessibility, affordability and quality of service related issues in health care, utilities, banking, insurance, and telecom for the World Bank, WHO, NPPA, and Government of India. His books include Safety Issues Concerning Storage Water Purifiers, Direct Selling: Is It Ethical?, and Patient Safety and Access to Safe Internet Pharmacies. He is currently developing an INDEX to Measure the MOST Consumer-Friendly State(s) in India & the Most Consumer Friendly Brands globally.
Mr. HARISH CHANDRA Managing Director, Most Consumer-Friendly Brand Awards
Harish Chandra, an alumnus of Delhi University, is a successful entrepreneur working in the domains of Media, Branding CSR and Social entrepreneurship. An astute professional, an able leader with smart business acumen and team building abilities, he is the Editor of two renowned publications – Achievers’ World & CSR Times. He has headed many national and International business delegations to countries like the USA, UK, Russia, Southeast Asia, Middle East etc. He has done some remarkable work on promoting MSMEs and Startups globally through Summits and Events. He is also associated with the International chambers of Commerce.
CONSUMER CONCLAVE AND AWARDS
NOMINATION METHODOLOGY
Our nomination process is designed to ensure a transparent, merit-based, and insightful evaluation of brands that demonstrate excellence in consumer-centric practices.
- Open Nomination
The nomination process pans out for weeks inviting brands, agencies, startups, and entrepreneurs from across sectors to submit their entries. All applicants are required to complete our comprehensive nomination form, thoughtfully designed to capture the consumer-centric brand ethos, initiatives, and impact. - Screening Round
Every submitted application undergoes an initial screening by our internal evaluation team. The application form is divided into multiple sections such as customer satisfaction, innovation, ethical standards, product/service excellence, responsiveness, inclusivity, and more. Each section carries a specific weightage and is scored based on the quality of responses, supporting evidence, and consumer testimonials. - Jury Round
Shortlisted entries from the screening phase enter the Jury Round, where a prestigious panel of five eminent experts comprising senior leaders from bureaucracy, corporates, academia, and consumer research assess the brands on pre-decided evaluation criteria. The evaluation of all the entries are based on innovation, brand authenticity, consumer trust and advocacy, service excellence, ethical conduct, responsiveness, and consumer empowerment.
The jury’s decision will be final and binding. - Felicitation
Winners will be communicated through email. They will be felicitated with Most Consumer-Friendly Brand Awards honored during the Consumer Conclave & Awards by prominent dignitaries in their respective award titles.
WHAT WE DO
- We recognize and celebrate brands that demonstrate excellence in customer satisfaction, product innovation, ethical practices, and social responsibility.
- Our awards ceremony spotlights the remarkable achievements of brands through corporate presentations and showcasing each winner’s unique value proposition.
- Our platform has earned international acclaim as a premier forum for knowledge exchange and high-impact networking, attracting business leaders and experts from around the globe.
- We host thought-provoking panel discussions and foster industry dialogue from seasoned leaders.
- Power-packed keynotes, and live brand proposition presentations, offering attendees a front-row seat to industry trends and emerging consumer expectations.
- Extensive PR, social media promotion, and press coverage to amplify brand visibility and celebrate achievements on a national and international scale.
- We offer conferences, webinars, B2B summits and workshops designed to empower professionals with actionable strategies for sustained success.
ELIGIBILITY CRITERIA
- Open to brands, organizations, and individuals operating in consumer-centric sectors such as FMCG, retail, e-commerce, banking, insurance, healthcare delivery system, beauty & personal care, food & beverage, electronics, lifestyle, and related industries.
- The nominated brand should have been operational or launched for a minimum of two years by 31st March 2025.
- All nominated products or services must comply with relevant quality, safety, and regulatory standards applicable in their respective categories.
- The brand should demonstrate an active presence in the Indian market (and/or international markets, where applicable), supported by measurable business performance or consumer engagement indicators.
- The organization must adhere to fair trade practices, consumer protection, and ethical marketing principles.
- Applicants must provide credible evidence such as case studies, performance reports, media coverage, or testimonials to support their nomination.